Actors Shouldn’t Try to Sell Movies
Let’s leave it to the marketing experts, shall we?For more than a century, actors have been used to sell movies. They’ve… Read More
July 7, 2016
Marketing
6 Movies to See in Theaters This July
Comedy! Action! Horror! Drama! July’s new releases offer something for every movie fan.Everyone knows July is the best month of the… Read More
July 1, 2016
The Troubling Future of MoviePass
Why Big Changes Could Mean Big Trouble for the Theatrical Subscription ModelGreg Chamblee PhotographyIf it’s been a disappointing summer for… Read More
July 1, 2016
The Shocking Revelations of The Batman v Superman Ultimate Edition
You won't believe what happened when we sat down to watch Batman v Superman's ultimate edition director's cut. Read More
June 28, 2016
Justice League: Dawn of Damage Control
Warner Bros. and Zack Snyder want you to know that it’s all going to be okay.If you follow the film blogosphere… Read More
June 22, 2016
How to Cut a Trailer for a Movie Where No One Speaks
After seeing The Tribe at Fantastic Fest last year, my third question was how they could possibly market it. The… Read More
May 15, 2015
Classic Soundtracks Are a Trailer’s Greatest Weapon
Walt DisneyNostalgia is a powerful thing (don’t believe me? Ask Don Draper). If no one felt any pangs of remembrance… Read More
December 4, 2014
Movies Now Boasting Non-Spoilery Trailers…In France
Translation? “In order to ensure that its various plot elements and surprises remain unrevealed, this trailer is only based on… Read More
August 17, 2012
How One Angry Fan Proved That There’s Too Much Movie Marketing
How much movie advertising is too much? What’s the number? When 25% of the movie is online in ads before… Read More
June 28, 2012