Marketing

Thanks to Sony’s Marketing Department, You Can Watch a 25-Minute Version of ‘The Amazing Spider-Man’

It’s the oldest, three-year-old joke in the book: ubiquitous movie marketing means we know everything about a movie before it… Read More

Wanna See ‘The Dark Knight Rises’ Final Trailer? Go See ‘The Avengers’

The Dark Knight Rises finally breaks into theaters on July 20th (shortly followed by it getting away in a school… Read More

Creative Viral Marketing for ‘Sound of My Voice’ Comes Home or, That Time I Tried to Join A Cult

It’s perhaps too spot-on that Los Angeles’ own Ukrainian Cultural Center also functions as a theater, with a big stage… Read More

Review: POM Wonderful Presents ‘The Greatest Movie Ever Sold’

In this season of meta (Rubber, Scream 4), Morgan Spurlock trumps all. Leave it to the Super Size Me documentarian,… Read More

Dark Knight Viral Update: I Spent the Night in Jail Because of the Joker!

After a solid hour of trying calmly to explain the situation, I was reduced to shouting profanities about Jim Gordon… Read More