Marketing

Before the Project, There Was the Curse

A Look Back at Curse of the Blair Witch, the Fake Sci-Fi Channel Documentary That Tried to Add Some “Fact”… Read More

Ryan Potter and the Crowd-Sourced Superhero

If I Like the Robin, Who Cares Who You Like?Who would you cast as Robin in any future Batman movies? Up… Read More

The Blair Witch Project’s True Genius Happened Off-Screen

Found-footage pioneer maintains reputation because of its phenomenal marketing campaign.When The Blair Witch Project was unleashed upon audiences in 1999,… Read More

The Star-Studded Casualties of Film Festivals

Take a moment and remember these catastrophes.September often signals the end of summer, Pumpkin Spice Lattes, and film festival season.… Read More

The Strange Case of Thor: Ragnarok

New set photos reveal plot details from the next Thor film.Tom Hiddleston and Chris Hemsworth on-set from @ChrisHemsworthMore than a year… Read More

The Most Important Revelations in The New Star Wars: Rogue One Trailers

A meta breakdown.The new Rogue One: A Star Wars Story trailer aired last Thursday during the Rio Olympics and it’s… Read More

A24 and the Art of the Movie Trailer

Too many movie studios spoil their movies, forgetting how to sell them. It wasn’t too long ago when audiences would go… Read More

6 Movies to See in Theaters This August

Summer 2016 comes to a close with big films, small films, and hopefully more than a few great films.Can you believe… Read More

Is Suicide Squad Going to Be Fun?

One big question remains for summer movie season 2016.“This movie is probably going to be bad.”“Nah, I think it looks fun.”These are the… Read More