Marketing

Toys Showcase First Look at Movie Blockbusters

As studios hide behind a veil of secrecy, toys uncloak the mystery.Everyone is clamoring for the first look at Star Wars:… Read More

Fake News as Movie Marketing: The Desperate Horror of ‘A Cure for Wellness’

We think it’s a terrible idea.Advertisers have long been willing to cynically deploy political statements for commercial ends (case in point:… Read More

Home Is Where the Horror Is in the Teaser for Trey Edward Shults’ It Comes at Night

A24 and the director of Krisha see something terrifying in the darkness.Three days ago, A24 dropped a wonderfully creepy yet… Read More

Star Wars: The Last Jedi Is a Fine Title

Imagine if someone had predicted the new Star Wars title months ago…Earlier today, the official Star Wars social media accounts announced… Read More

The Most Interesting Movie Trailer of The Week is a Complete Mystery

A24 has us putting on our detective hats with their mystery trailer.Okay, gumshoes. Grab your notebooks because the game is afoot.… Read More

Hidden Figures Beats Rogue One In Weekend Box Office

Maybe 2017 isn’t going to be so bad after all.Hidden FiguresWhile we’ve been recovering from the sequined exhaustion that is the… Read More

Imagine There’s No Trailers

It’s easy if you try.Adam Driver thinks that Lucasfilm should release Star Wars: Episode VIII without any trailers. In a recent… Read More

The Fate of the Furious Trailer Continues Its Ownership of WTF Action Hilarity

And yes, it does look like a live-action adaptation of a particular two-part episode of G.I. Joe.The Fast and the Furious… Read More

First Baywatch Trailer Finds Boobs at the Corner of Jump Street and Beach

Give them credit for not featuring any gratuitous TV show cameos though.Next summer’s big-screen adaptation of the popular Baywatch television series… Read More