‘The Girl With the Dragon Tattoo’ Shows Off Her Body Piercings in a NSFL Poster

By  · Published on June 2nd, 2011

That’s Not Safe For the Lobby. I love making up new acronyms. Spread that one around, please.

Do to my contractually obligated word limit on posts (at least 100, unless I can use “Verfremdungseffekt” correctly), I’m including this opening statement, but you’ve already skipped over it anyway. Normally for a poster, I might write about the artistic/salesmanship quality of who it will draw in or how it builds on a long and storied history of one sheet movie marketing, but for this new poster for The Girl with the Dragon Tattoo, the nipple piercings speak for themselves.

And they speak more than 1,000 words:

It’s nice to see both a nipple and the number 2 pierced. I’m betting Mark Zuckerberg feels pretty stupid/great for breaking up with her right about now.

Because I can’t tell the difference between actors and the characters they play.

In all seriousness, kudos to this marketing blitz because it’s got brass balls (and awkwardly worded taglines). The verfremdungseffekt is palpable here as this will surely make some movie fans (especially the moms and dad taking their kid to see Cars 2 or whatever) feel like they don’t know their local multiplex anymore.

What say you?

Source: Rope of Silicon

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Movie stuff at VanityFair, Thrillist, IndieWire, Film School Rejects, and The Broken Projector Podcast@brokenprojector | Writing short stories at Adventitious.