Features and Columns · Movies

It Turns Out Adults (and Women!) Go See Movies

By  · Published on July 2nd, 2012

It feels more and more like we’re on the cusp of a cultural change in the types of movies that studios make. Or, at least, there are more signs that studios should be paying attention to. This week’s edition of Movies Aren’t Just For Teenage Boys comes in the form of a record-breaking R-rated feat.

As the LA Times points out, Ted and Magic Mike (which sounds like a morning radio show duo) have become the first R-rated movies to open on the same weekend with more than $21m a piece. And they made a lot more than that. Ted scored $54.1m, and Magic Mike came in second with $39.2m. Seth MacFarlane’s directorial debut featuring a totally ethical teddy bear had a near even split with 56% of its audience being men, but women dominated Magic Mike with 73%.

So here it is, studios. Proof that adults go to movies, that they enjoy strippers, and that women buy tickets too. Maybe these aren’t the high-minded examples that everyone would have hoped for, but they display a challenge to the new-found wisdom that toys and comic book properties are the only way to make money with moving pictures.

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