How One Angry Fan Proved That There’s Too Much Movie Marketing

By  · Published on June 28th, 2012

How much movie advertising is too much? What’s the number? When 25% of the movie is online in ads before it comes out? 10%? 2%? Are you ready to go back to a world where the magic and mystery happens when you’re in the theater instead of at your laptop?

Louis Plamondon’s (aka Sleepy Skunk) “Amazing Spider-Man in 25 Minutes” is an awesome look at the movie, but it’s also a critical middle finger to movie marketers for stealing that magic. We spoke with the mash-up editor about finding 20% of a blockbuster online before it hit theaters, what that means for piracy and how that’s deeply unfair to the people who worked on the movie.

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On This Week’s Show:

We Don’t Drink Cocoa Anymore [The Beginning ‐ The End]: The terrible feeling that we’re drowning in movie marketing has been proven. The joke is no longer funny. Sleepy Skunk talks about the viral video that hit big.

That Variety article Sleepy Skunk mentions

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Movie stuff at VanityFair, Thrillist, IndieWire, Film School Rejects, and The Broken Projector Podcast@brokenprojector | Writing short stories at Adventitious.