‘Godzilla’ Begins Viral Marketing Campaign, Makes Us Believe In Monsters Again

By  · Published on July 11th, 2013

Although Godzilla won’t be terrorizing any Japanese cities for about 10 more months, the marketing team behind the reboot is already hard at work attempting to launch a viral media attack.

With Comic Con mere days away, Legendary Pictures and Warner Bros. has set up camp in a warehouse in downtown San Diego, prepping for the convention. No details exist about what’s inside the building, but from the looks of the giant claw marks on the exterior, my guess is a prehistoric monster awakened from the depths of the sea by the power of nuclear radiation?

The marketing team has also launched a Tumblr called godzillaencounter.com, which at this point, consists of two grainy screenshots of news clippings about “mysterious seismic activity” and a missing fishing vessel off the coast of Japan. The site’s followers can also sign up for a Legendary newsletter and get Godzilla updates. It’s a good start, but until those grainy photos turn into grainy footage of the beast itself rising out of the sea, nobody’s going to bite. I demand to be convinced that monster is real.

The film is directed by Gareth Edwards, and stars Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, David Strathairn, Bryan Cranston and Sally Hawkins.

Godzilla is in theaters May 16, 2014.