Before the success of The LEGO Movie, toys without a built-in narrative were hard to imagine as movies. Now it’s easy to imagine, because they’re all about imagination. To a degree, they can be as original as their makers want them to be (never mind the comparisons to The Matrix or anything else). There’s no Lego fandom that is going to complain about newly invented characters. The same will be true of Play-Doh, which actually has far fewer adult fans anyway. There’s no limit to what can be done with a Play-Doh movie because it’s a toy for which there is no limit to molded possibilities. It’s surprising that it’s taken this long since The LEGO Movie’s release for Hollywood to announce a Play-Doh equivalent.
Deadline reports that 20th Century Fox made the inevitable deal with Hasbro for the rights, and the studio already has someone in mind to be its Chris Miller/Phil Lord masterminds. Jason Micallef, who has some experience with malleable subject matter having written Butter, will script the movie while Bridesmaids and Ghostbusters reboot helmer Paul Feig is directing. It’s unclear if The Play-Doh Movie will be animated or live-action at this point, but we can bet that Melissa McCarthy will be on board in some capacity. Maybe she can be its Chris Pratt if the thing is of the former variety. I could actually see them finding a way to do computer animation look like claymation the way The LEGO Movie was with stop-motion. Who wants to bet they involve the Fun Factory in some sort of dystopia storyline?
Now that Fox is gunning for that open opportunity toy brand franchise, and these are properties that especially lend well to spinoffs and such because they can be literally anything, I wonder what else can and will follow. Lite-Brite? Lincoln Logs? Tinkertoy? Do they even have those anymore? Do the kids of today have their own construction toy favorite that I’m out of the loop on? Am I the only one who would see a Capsela movie? Am I the only person who remembers Capsela?