Pepsi
Why Watch? In the rare example where corporate synergy doesn’t create an awkward, lumbering Franken-short, Diego Luna has managed to craft a short film for Pepsi with soccer and Rita Ora at its core without compromising quality.
The result is I Will Never Let You Down (conveniently sharing its title with Ora’s summer hit), a balletic view on elderly people playing the beautiful game. Like the most epic pick-up match on record, Luna makes sweeping use of slow motion and a hazy lens that gives everything a shot of instant sweet memories.
It’s the slow motion – particularly making slow-moving people move even slower – that offers a wry touch of brilliance, but it’s the transformation of the players into 78-year-old children that ultimately brings the magic here. There’s also the sprightly, tinkling score and the pleasantly absurd elongation of the ref’s whistle to provide a few smiles.
I’m not taking sides or anything, but that bearded keeper has some serious swagger.
What Will It Cost? About 3 minutes.